The Aisle Report by Azazie — 2023 Q1 Consumer Data and Trends

The Aisle Report by Azazie — Quarterly Consumer Data and Trends

Azazie, the leading brand for bridal and special occasion dresses, releases The Aisle Report every quarter(PR Newswire). It’s a valuable resource that shares consumer information and trends. In their most recent report, Azazie polled over 97,000 customers to gather Q1 data.

Unveiled data, collected from January 2023 through March 2023, on brides’ preferences, purchasing habits, and trends, including the statistics and key highlights revealing:

• Multiple Vendor Dependency: 87% of brides indicated that they engaged with more than five vendors throughout the wedding planning process, demonstrating a growing trend towards collaboration.
• Rise of Online Planning: With the convenience and accessibility offered by the digital age, 72% of brides-to-be relied on online wedding planning sites to streamline their wedding preparations.
• Natural Grown Diamonds Preferred: 57% of future brides expressed a preference for natural-grown diamonds as opposed to lab-grown alternatives, reflecting the appreciation for the allure of natural stones.
• Departure of Themed Weddings: 67% of bride-to-be’s indicated that they were not planning their wedding around a specific theme, showcasing that couples are embracing a more personalized approach.
• Rising Age for Marriage: Among the collected data, 31% of individuals getting married were aged 30 and older, suggesting a cultural shift towards later marriages.
• Extravagant Wedding Spending: A notable 40% of brides invested $30,000 or more on their wedding celebration.

View and download the full Q1 results on The Aisle Report here.

AZAZIE WEDDING DRESSES

Azazie’s LA-based design team is always researching what’s coming up, Fashion Week happenings, and trending colors and fabrics (Retailtouchpoints.com). For example, just this month, Azazie launched a black wedding dress capsule collection for brides whose wedding vision doesn’t include traditional all-white gowns.

SHOP BLACK WEDDING DRESS: AZAZIE VIENNA

A little white dress is another excellent alternative to a traditional wedding dress or black-tie attire. It’s light, airy, and perfect for a beach setting! Little white dresses come in different styles, from long and flowy to short and fitted, so you can choose one from Azazie that suits your taste and occasion.

SHOP LITTLE WHITE DRESS: AZAZIE AUBRIELLA

AZAZIE BRIDESMAID DRESSES

Eucalyptus, dusty blue, and black emerged as the top three popular colors for Azazie’s bridesmaid dresses. If you prefer lighter or earthy shades, consider bridesmaid dresses in blushing pink, dusty sage, champagne, or deep emerald. To add a touch of romance, dresses with delicate lace or ethereal chiffon details can be another excellent option.

SHOP THE LOOK: AZAZIE CORA

SHOP THE LOOK: AZAZIE DEANDRA

To stay current with the latest trends, Azazie actively engages in collaborations. Notable partnerships have included esteemed couture bridal designer Pnina Tornai and the renowned Kendall and Kylie brand. These collaborations enable Azazie to stay at the forefront of what’s new and trending in the industry.

SHOP THE LOOK: BLACK BRIDESMAID DRESS – AZAZIE×KENDALL KYLIE

AZAZIE’S HOME TRY-ON PROGRAM

Azazie brings the bridal boutique experience to you with its convenient home try-on program. This allows shoppers to order up to three dresses for $10 to $15 each (shipping included) to try on at their leisure surrounded by friends and family via virtual or in-person with a try-on party. Dresses arrive within three days and can be kept for one week. If a customer likes one of the try-on styles, they can buy it outright. If they like it but want it tailored, they can return it and order a made-to-order dress with their custom measurements. (retailtouchpoints.com)

ABOUT AZAZIE

As a leading Direct-to-Consumer e-tailer for bridal gowns, bridesmaid dresses, and accessories, Azazie offers high-quality gowns at affordable prices (Yahoo.com). Based in the tech capital of Silicon Valley, Azazie is disrupting the traditional bridal industry while garnering high ratings from customers and review sites alike. With 200+ wedding dresses, 500+ bridesmaid dresses, and 200+ special occasion dresses with offerings in over 80 colors, Azazie is committed to body-positive fashion, offering a wide range of sizes from 0 to 30. Each dress is cut and sewn to order, ensuring a personalized fit and attention to detail. Azazie strives to provide inclusive and stylish options that make every customer feel confident and beautiful. Azazie has appeared on The Today Show, CNBC, and other top media outlets, won the Glossy Beauty and Fashion Award for the Best E-Commerce Experience, and was recognized as one of Newsweek’s Fastest Growing Online Shops in 2022. Visit the website at www.azazie.com today for all your special occasion needs.