Azazie News

Azazie’s Holiday Bridal Sale

Azazie Mona Bridal Gown

Photo courtesy of Kim Smith-Miller Photography

It’s the most wonderful time of the year… for a sale!

Know a newly-engaged bride or looking to fall in love all over again with the perfect dress? Take advantage of our bridal sale this Sunday, December 16 through Tuesday, December 18 and save big for the big day!

The details:

Looking for your dream dress?

All Bridal Samples are 3 for $30 (buy two, get one free)

Found the one and ready to purchase?

Take 10% off ALL bridal styles

Use coupon code AZAZIEBRIDE to take advantage of these great savings

And if you’re deciding on which styles to try, you’re in luck! We recently had four of our bridal gowns featured on KTLA morning news. Click here to watch them modeled, and don’t forget to follow us on Instagram to see real Azazie brides!

Shop bridal collection

Announcing Our Share The #LoveAzazie Instagram Giveaway


It’s been a BIG year for us here at Azazie. In 2018, we introduced over 200 new styles, launched our Gentleman’s Collection, celebrated our fourth birthday and we offered our biggest discount ever during our Cyber Monday sale!

We also gained over 20,000 new fans on our Instagram page. So to thank all of our amazing customers for sharing their countless reviews and gorgeous wedding day photos, we’ll be giving back to you this holiday season with our #LoveAzazie giveaway!

Starting this Monday, December 10, we’ll be giving away prizes every day of the week on our Instagram page. Each prize has a common theme -- share the love!

Make sure you’re following our page all next week for a chance to win.

And of course, a big year calls for a big prize...we’ll be giving away our biggest prize on Instagram ever next week, so don’t miss out!

Good luck! <3

Cyber Monday 2018: Our Biggest Discount EVER

Cyber Monday Promo

Get your cart ready! Our biggest sale of the year… no, EVER… is coming!

We hope you’re excited as we are! 🎉

This Monday, November 26, U.S. and Canada customers can take advantage of 15% off everything on our site.

Yes. EVERYTHING! That includes:

  • All sample dresses
  • All bridesmaid dresses (NEW styles available here!)
  • All bridal gowns (NEW styles available here!)
  • All gentlemen’s collection
  • All accessories
  • All swatches (NEW stretch mesh swatch booklet available here!)
  • All clearance items

And now for the fine print:

  • The 15% discount does not include shipping and taxes.
  • As hard as we're trying to make sure our production times stay the same, we really can't guess how many orders we'll actually have. Since everything is made-to-order, we do need time to craft every piece before it can be shipped. If we get too many orders, we may have to increase our production time up to 12 weeks at the most. Please plan accordingly so you and your bridesmaids can be prepared if your estimated delivery window is further out than you expected.
  • The promotion will ONLY be valid for orders placed and paid for on Monday, November 26th during the hours of 9am-11:59PM PST. Promotion will not be valid for any order placed and/or paid for after sale hours (9am-11:59pm PST, 11/26/2018).
  • No other discounts can be applied on top of the Cyber Monday discount, so if you have a student or military discount code, you'll want to keep that for another day. 🙂

Our wonderful customer service team will be working extended hours and will be available through the duration of the sale should you have any questions.

Happy shopping! 🛍

Want to be the first to know about future discounts? Be sure to sign up for the newsletter at the bottom of this page or follow us on Instagram and Facebook.

We’re Turning 4 and Celebrating with a Sample Sale!

Azazie Sample Sale

Four years ago, frustrated with the high markups of the wedding attire giants that rule the bridal industry, our founder and CEO started Azazie to cut out the middlemen and help people shop for affordable, high-quality gowns for one of the biggest days of their lives.

Since then, we’ve been committed to providing custom gowns for every budget and body type. Knowing how stressful wedding planning can be, we created our sample try-on program to help brides and their leading ladies (wherever they may be) find “the one” -- all from the comfort of their homes.

To thank all of our loyal customers and soon-to-be brides, we’re holding a sample sale to celebrate the big 4!

This Sunday and Monday (November 4th and 5th) we’re offering a 3-for-the-price-of-2 deal across ALL of our sample styles.

That means you can get:

  • 3 bridesmaid samples for $20 (a $10 discount)
  • 3 mother of the bride samples for $20 (a $10 discount)
  • 3 bridal gown samples for $30 (a $15 discount) *6 gown limit for purchase

Sample size quantities are limited, so be sure to take advantage of this great deal early. Use code BDAY to get these savings!

Want to stay in the loop for great Azazie deals and discounts? Be sure to sign up for our newsletter at the bottom of this page!

Top 10 Highlights from Our Enchanted Evening Makeup Tutorial

Earlier this week, Cherise Gowan, aka Beauty By Cherise, stopped by the Azazie office create an Enchanted Evening look for Azazie. If you missed our Instagram live tutorial, there’s still time to make up! Check out our 10 favorite tips from the beauty guru’s visit below.

My Post


  • Apply foundation. Cherise emphasizes that the correct shade of foundation makes all the difference between feeling flawless and feeling like you’re wearing a mask.
  • Apply bronzer, blush and highlighter -- in that order. A fun trick to remember the order is to think about Neapolitan ice cream.
  • If you don’t have a brow filler, using an eyeshadow that is a similar shade will do exactly the same thing!
  • Periodically spray face with a setting mist. Don’t skimp!


  • Fold a paper towel and place against the under-eye when applying shadow to the lower lash line for easy cleanup.
  • Put a light, matte color all over the lids as a base, and add a dark brown to the corner of the eyes. Blend it out with a lighter brown to create a smokey effect, and add a light, shimmery shadow to the middle inner corner of the eyes to create a glam, evening look.
  • Add fake lashes (cut to fit, of course) because nobody is trying to be inconspicuous tonight. Blend with mascara.
  • Hide the lash seam with liner. You can clean up any mistakes with some concealer and a small brush.


  • Go over your lipstick with the liner to lock it in place all night.
  • Don't forget to check for lipstick smudges on your teeth! (3)

About Cherise:

Cherise, aka Beauty By Cherise, is a self-taught makeup artist, mobile tanner and hair stylist who creates her clients’ dream looks for their weddings and special events. She knew she wanted to be in the beauty industry from a young age after watching her manicurist mother make beautiful designs on customers’ nails. She began giving people makeovers at just 14 and has now provided hair and makeup services for over 13 years, specializing in hair color and special event hair and makeup. Her everyday look? “Foundation, brows, blush, highlighter, mascara, and a Kylie lip kit color.”.

To contact Beauty By Cherise or to learn more about her, visit her website.