Azazie News

Azazie News: July Update

What’s new at Azazie? Here is a roundup of all the latest and most exciting updates from this month!

New Colors

new colors Eucalyptus and Mai Tai

Two new colors just launched in time for fall! These muted, romantic hues can be easily included in some of your favorite color palettes. Be sure to check out Eucalyptus and Mai Tai here.

Azazie’s Partnership with Afterpay


Buy your dress now, and pay for it later thanks to our recent partnership with Afterpay. Split your payments into four installments to help make our gowns even easier to afford! Learn more about it here.

Bridesmaid Mix + Match



Discover our most popular color and style combinations for your bridesmaids! Explore Mix-and-Match wedding ideas here.

IG Takeover with @livefreewarrior


This month, blogger Sara Quiriconi took over our instagram for a day. She shared lots of valuable tips and tricks to help lessen the stress around wedding planning. Check out our blog post and visit her instagram.

A New Bridal Favorite: Trixie

Trixie Wedding Dress, Bridal Gown

One of our newest bridal gowns shot to the top of the charts this month! The classic, A-line style is the perfect look for walking down the aisle. See the Trixie Wedding Dress.

Shapewear Launch


Smooth and enhance your beautiful figure in our recently launched shapewear. From compression bodysuits to backless bras, these undergarments ensure a stunning entrance down the aisle.

Azazie's At-Home Try On Program

With everything going virtual during the pandemic, 27-year-old Evelyn Krig discovered that Azazie’s At-Home Try On Program allowed her to re-create her wedding experience in the comfort of her own home! She ordered wedding dresses, bridesmaid dresses, and champagne to her front door for a festive Try-On Party with her leading ladies. Read more about it here.

at home try on azazie bridal gown wedding dress bridesmaids

At Azazie, we know how important it is to ensure that the size, style, color, fit, and quality of your bridal or bridesmaid dresses are perfect for you. That’s why our At-Home Try On program lets you try up to three bridesmaid or mother of the bride dresses for $10 each, and up to three bridal gowns for $15 each. Since we are entirely online, it’s our goal to make the dress-choosing process as effortless as possible. We provide free shipping of the sample dresses both ways, and if you love the one you try on you can purchase it immediately (no need to send it back!)

Just like Evelyn, you can plan a Try On Party at home with your whole squad! Choose your favorite dress and have it made to order by

Shop Our At-Home Try On Program >

at home try on azazie bridal gown wedding dress bridesmaids

Women at Azazie

It’s Women’s History Month! To celebrate, we asked our fellow female employees about their experiences at Azazie to honor their achievements and successes. Meet these incredible working women and hear what they have to say about being women leaders at our company.


Geavanna Torres, Associate Designer: 2-year Azazie Employee

What inspires you while designing/planning any creative initiatives?

When I design, my inspiration honestly doesn't always come from the same source. Sometimes I can be inspired by romantic laces, florals, and shapes. Other times I am thinking of my own dream wedding and what would I wear. A lot of times my inspiration for designing dresses comes from the people in my life that are closest to me- their joy, beauty, power, body type. This world is made up with different personalities and when I design I try to create something for everyone.


Who is a woman that inspires you?

My mom is the most inspiring woman in my life. Not only do I look up to her for her elegant sense of style, but for her strong worth ethic. She raised me and my older triplet sisters while managing her own business. She handed me down her tenacious personality and taught me to work hard for success.


How does your background play a role in your designs/planning any creative initiatives?

My Mexican American culture definitely plays a large role in who I am as an individual and designer. I am proud of my Mexican culture that is always vibrant, alluring, elegant, and beautiful . Although I may design for many categories, I try to incorporate these elements into my work.


What do you enjoy about working at Azazie?

Being a designer for Azazie,  I love that I am able to design for every category and see my designs come to life from sketch to final product. Our design process is very hands on and I get to choose all the details and communicate with our sample room while make our dresses. I get to name my designs and also be on set for the photoshoot of my designs. The greatest satisfaction at the end is to see my designs worn by customers and receive great reviews for something I designed.


What is the best career related advice you’ve gotten?

The best career advice I ever received was to "never limit yourself to what you know and always strive to learn more". As a designer I am learning every day and I challenge myself to learn new techniques,  use different materials, and discover new ideas.


What's the one piece of advice you'd tell your younger self?

I would tell myself to be patient and to not be afraid of the process. As an individual, I am the type of person that is very determined if I would like to achieve something. While this is a good trait, it also has its cons by me sometimes being impatient when the outcome does not come as quickly as I had hoped. As I have grown into my career I have learned how planning and patience is so important to creating a great outcome.


What dress is your personal favorite from Azazie & why?

My favorite Azazie bridesmaid dress is Everett. Not only was Everett one of the first bridesmaids dresses I ever designed for Azazie, but it was one of my first best selling bridesmaid dresses. I loved designing Everett because she has a soft, feminine, and boho aesthetic with ruffle straps and a bow tie back.  Designing this dress has been a great milestone for my career at Azazie and it has been exciting to see all the great reviews and customer photos of bridesmaids wearing the Everett dress.


zazie Everett Bridesmaid Dress

Which Azazie dress did you most enjoy designing & why?

My favorite dress from Azazie is the bridal dress Divine. This dress means a lot to me because I worked on it while my fiancé and I were both working from home during the first lock down. He saw me work on the sketch and follow up with the sample room on corrections. He says we worked on this dress together because he would give me his opinion on how the lace was placed on the dress. His name starts with the letter D so I decided to name this dress Divine.

Azazie Divine Bridal Gown Wedding Dress

What’s a key leadership lesson you’ve learned?

Communication is so important and getting feedback from everybody creates a stronger team to collaborate together.


What advice do you have for women aiming for leadership positions?

From my personal experience, achieving a leadership position came from surrounding myself in a work environment that I loved and had a great team to support my goals. I encourage women to find what their strengths are and honor them throughout their career and use them to empower their weaknesses.


How can people support other women in the workplace?

In the workplace I believe women should be supported by honoring their success. Our office is a diverse work environment and my coworkers are great at supporting each other's talents and accomplishments. I know not every workplace has that type of energy ,but I can see how that helps women flourish.


What do you like to do for fun on your days off?

I have a large family and love to spend my days off with them or having a movie/wine night with my husband and our Corgi.


Megan Martinez, People Operations Analyst: 3-year Azazie Employee

What do you enjoy about working at Azazie?

I feel I can be myself here! Compared to other experiences, here my ideas or even interests matter. I can put myself into my work and everyone's personal strengths is what helps make the company strong. I also like that I can bring my dog to work with me :)


Who is a woman that inspires you?

My mom - She did what she loved, fought for what she wanted, and never gave up. We unfortunately lost her in 2019, but the past couple years with out her I have seen even more that there is no one who is truly like her. She encouraged me to do things even I thought I wasn't even capable of, she showed you how to speak up yourself but with kindness, and how to enjoy your life to the fullest.


What is the best career related advice you’ve gotten?

"You are not loosing, just because everyone else is winning" - Early after college a lot of peers were going in directions that made me feel like I would never get there. I learned that just because someone else has their opportunity, doesn't mean yours no longer isn't. Instead of being jealous, use it as motivation to get what you want!


What do you think makes a great leader?

Someone who appreciates and understands what their team brings to the table. We all have different interests, personalities, backgrounds, experiences. I love a leader not only who uses those tools to better the team, but celebrates them.


What advice do you have for women aiming for leadership positions?

This is your sign to just do it! I read a stat recently that "men apply for a job when they meet only 60% of the qualifications, but women apply only if they meet 100% of them". If there is a position you want, go for it! There is so much power in trying and showing ambition. Even if you don't get the role, use it as a learning experience or practice for when the next role comes.


What's the one piece of advice you'd tell your younger self?

I discovered the quote "If you can't beat fear, do it scared" recently and I WISH I could mail my old self and say "THIS...DO THIS!". Growing up I was always too nervous to do things out of my bubble, even if it was a genuine interest. If you are scared to do it, so what? Try out for the team anyways, apply for the job, befriend new people, etc. I have found it's only scary until you do it.


How can people support other women in the workplace?

Celebrate each other and work together towards one common goal. We shouldn't see our fellow females as a competition, there is so much power and positive outcomes that can come from us coming together as one. Lets celebrate how far we've all come, together!


What dress is your personal favorite from Azazie & why?

Azazie Tifa! I got married last year and this dress had not been released yet, had it been (no offense to my dress which i loved too!) I would have purchased it in a second!! I may have to convince my husband to renew our vows, just so I can wear it ;)

Azazie Tifa Wedding Dress Bridal Gown

What do you like to do for fun on your days off?

If anyone knows me they know I love 3 things most: Disney, Dogs, and Baseball. So if I am not at a Disney park or watching a baseball game (Go Giants!), I am cuddling my sweet dog Georgie.


Denise Gen, Designer: 6-month Azazie employee

What inspires you while designing/planning any creative initiatives?

Visualizing the person I'm designing for gets me really inspired. Sometimes I'll pick a random person and pretend I'm designing a dress specifically for them. That's one of my favorite ways to brainstorm and come up with ideas. Once I get the initial concept down, I edit the design to make it accessible for all body types and compatible with as many aesthetics as possible.


How does your background play a role in your designs/planning any creative initiatives?

My experience as a content creator and bridal consultant taught me how to give customers what they want while staying true to myself and my designs. I have managed Instagram accounts for brands, and have been in countless bridal appointments and alteration fittings to help people find their dream dress. My background has given me so much perspective when I design. It's taught me to consider all aspects, such as pricing, body types, sales, and even emotion, because the right dress can completely transform the way you feel. I learned to take everything into account and focus on the bigger picture.


What do you enjoy about working at Azazie?

The people! I love how we communicate here. The other designers and I are very open with each other and I think that definitely makes Azazie stand out from other workplaces. We're able to share ideas, hand out criticism without taking it personally, and joke around at the same time, which I'm really grateful for. Work is a lot more pleasant when you're comfortable with the people around you and genuinely have fun with them.


What's the one piece of advice you'd tell your younger self?

Don't be so scared of going to design school. Spoiler: You end up becoming a designer.


What dress is your personal favorite from Azazie & why?

My personal favorite is our chiffon bridesmaid dress, Kehlani. I drew out so many different designs before deciding on one. I'm obsessed with the back details and how feminine it looks.

Azazie Kehlani Bridesmaid Dress

What do you like to do for fun on your days off?

I love ceramics and making my own pottery. It's my favorite way to recharge and stay grounded. My place is full of plants and flowers, so during my days off I try to make as many pots and vases as I can.


Yesenia Diaz, Assistant Production Coordinator: 8-month Azazie Employee

What inspires you while designing/planning any creative initiatives?

What inspires me is my boss Judy Hwang's work ethic . Seeing her work and how she handles all kinds of situations motivates me to always do better in everything I do.


Who is a woman that inspires you?

My boss, Judy Hwang.


How does your background play a role in your designs/planning any creative initiatives?

My background in film and concert production helped me get mentally prepared for the fast paced and ever-changing environment of Azazie.


What do you enjoy about working at Azazie?

My coworkers and the artistic and professional environment we work in.


What is the best career related advice you’ve gotten?

Do not mistake critique for criticism.


What's the one piece of advice you'd tell your younger self?

Relax and talk to more people.


What dress is your personal favorite from Azazie & why?

My favorite is the Aerith because it is so clean and feminine.

Azazie Aerith Bridal Gown Wedding Dress

What’s a key leadership lesson you’ve learned?

Sometimes you have to let things burn.


What advice do you have for women aiming for leadership positions?

Go for it, no matter how much you think you might lack, give it a try.


How can people support other women in the workplace?

By talking to a woman like equals.


What do you like to do for fun on your days off?

Study Korean, (currently) studying Photoshop, (before COVID) go to unique cafes and act mysterious so people think I am interesting.


Cecilia Barcenas, Assistant Designer: 6-month Azazie Employee

What do you enjoy about working at Azazie?

The creative environment.


Who is a woman that inspires you?

Aurora James.


What is the best career related advice you’ve gotten?

All your time and effort to perfect one of your designs will mean so much more the day you see a complete stranger wearing it.


What do you think makes a great leader?

Kindness and honesty mean a tremendous amount especially when barely starting out your career. I am the most receptive towards criticism when delivered in an understanding and empathetic manner.


What advice do you have for women aiming for leadership positions?

Be confident and believe that you are worthy of more recognition for your hard work. Call out to your superior when it's noticeable how much more you're putting in outside of expected tasks in order to be appropriately reviewed for your contributions to the company’s growth.


What’s a key leadership lesson you’ve learned?

I've learned to be very vocal of my opinions and seek my peers opinions to combine and recognize weaknesses to improve.


What's the one piece of advice you'd tell your younger self?

At my first job right after finishing college, I approached my job like I was still learning and waiting to be awarded an opportunity to show my progress. I should've done more to appear more capable of navigating my responsibilities as independent as possible.


How can people support other women in the workplace?

Make sure to be vocal as much as possible of their successes. If my coworker's design is doing well, point it out to the manager. If they need help with tasks, offer support to avoid them falling behind.


What dress is your personal favorite from Azazie & why?

The wedding gown Maisie is stunning. The original reference came from an expensive brand, and yet it is redesigned to be affordable. The shocking factor was not compromised and the final gown is gorgeous.

Azazie Maisie Bridal Gown Wedding Dress

What do you like to do for fun on your days off?

I love spending my free time doing indoor rock climbing or staying home to rewatch my favorite movies.


Rachel Madsen, Office Admin: 3-week Azazie Employee

What do you enjoy about working at Azazie?

Everyone has been so friendly and welcoming!


Who is a person that inspires you?

I don't really have a single person but when I'm around people who truly work hard, that's when I'm most inspired.


What do you think makes a great leader?

Having great commutation, setting the example and being approachable.


What's the one piece of advice you'd tell your younger self?

To stay motivated on your goals and/or dreams.


How can people support other women in the workplace?

Amplify women's voices. Be a mentor to a fellow employee. Also, just taking the time for a life or work check in.


What dress is your personal favorite from Azazie & why?

My favorite dress style would probably be Azazie Rue and for Blush Mark Valentine Black Stretch Crepe Maxi Dress. Both could be worn for different occasions like a wedding or a fancy dinner.

Azazie Rue Bridesmaid DressAzazie Blush Mark Valentine Special Occasion Dress

What do you like to do for fun on your days off?

On my days off my husband and I either end up hiking, going to a brewery or going on a coffee date. 



Thank you to all of these hard-working women! We appreciate everything you have done to make Azazie the best company it can be.

Women's History Month: Celebrity Wedding Looks for Less

"The success of every woman should be the inspiration to another. We should raise each other up. Make sure you’re very courageous: be strong, be extremely kind, and above all be humble." - Serena Williams

This month we are celebrating the many contributions made by female leaders throughout our history. See what these famous women wore on their wedding days, and find an Azazie gown to match your idol!


Meghan Markle

On May 19, 2018, Meghan Markle and Prince Harry exchanged vows at the St. George's Chapel at Windsor Castle. At the after party, Meghan wore a sleek and modern high-necked halter gown. Azazie’s Aerith Bridal Gown is a fantastic imitation of the regal look.

meghan markleaerith

Shop Aerith BG >


Hailey Baldwin Bieber

Hailey Baldwin and Justin Bieber were married on September 13, 2018 at a private courthouse ceremony in New York City. Hailey wore a sultry off-the-shoulder lace gown with a mermaid silhouette. Match the look with Azazie’s stunning Salena Bridal Gown.

hailey baldwin biebersalena

Photo: Jose Villa

Shop Salena BG >


Chanel Iman

American model Chanel Iman and football player Sterling Shepard were wed on March 3, 2018 at a romantic garden ceremony in Los Angeles. Chanel wore a flawless lace gown with flowy butterfly sleeves. Get a similar look with Azazie’s Cordelia Bridal Gown.

Chanel Imancordelia

Photo: Amy & Stuart Photography

Shop Cordelia BG >



Jamie Chung

Actress Jamie Chung married actor Bryan Greenberg in an elaborate 3-day wedding ceremony on October 31, 2015 at El Capitan Canyon in Santa Barbara. She wore a glamorous long sleeve lace and tulle gown. Match her elegant look with Azazie’s Dulce Amor Bridal Gown.

Jamie Chungdulce amor

Photo: @Thayer Photographs,Inc.

Shop Dulce Amor >



Beatrice Borromeo Casiraghi

Journalist Beatrice Borromeo married Prince of Monaco, Pierre Casiraghi on July 25, 2015 at the Palace of Monaco. Beatrice wore an ethereal sleeveless wedding gown with a timeless A-line silhouette. Emulate the princess style with Azazie’s Kathleen Bridal Gown.

Beatrice Borromeo Casiraghikathleen

Photo: Getty Images

Shop Kathleen BG >



Solange Knowles

Singer/songwriter Solange Knowles and music video director Alan Ferguson were wed on November 16, 2014 at the Marigny Opera House in Louisiana. Solange wore a stylish wedding jumpsuit for the occasion. Get a similar look with the Azazie Janae Jumpsuit.

Solange Knowlesjanae

Photo: Courtesy

Shop Janae BG >



Amal Clooney

Amal and George Clooney exchanged vows on September 27, 2014 in Venice, Italy. Amal wore a stunning ball gown with a lace, off-the-shoulder bodice. Match this classic look with Azazie’s Quinn Bridal Gown.

Amal Clooneyquinn

Photo: Getty Images

Shop Quinn BG >

Kate Moss

British fashion model Kate Moss was married to British musician Jamie Hince on July 1, 2011 in the quaint village of Little Faringdon, England. Kate wore a sleeveless mermaid gown for her wedding. Imitate this beautiful style with Azazie’s Edna Bridal Gown.

Kate Mossedna

Photo: Getty Images

Shop Edna BG >



Diana Ross

Singer Diana Ross and Norwegian businessman Arne Naess, Jr. on October 23, 1985 in Switzerland’s oldest church. She wore a notable lace wedding veil that perfectly finished off her glamorous style. Get a similar look with Azazie’s Princess Veil.

diana-ross-gettyimages-1066366456Princess Veil

Photo: Picture Alliance

Shop Princess Wedding Veil >



“Beauty begins the moment you decide to be yourself.” - Coco Chanel


An Inside Look: Azazie Model, Jenny Rieu

Jenny Rieu is an Azazie Fit Model who has spent several years working in the fashion industry. In honor of Black History Month, she has shared her story and the secret to her successful career.

Jenny Rieu Azazie blue Mother of the Bride dress

Azazie Mother of the Bride Dresses >

1. Tell us about yourself

I was born in Paris 14th arrondissement and raised in a small suburban town by a single Mom in a city called Velizy, located near Versailles and Paris. I studied to become a Journalist and an Actress. I have a Bachelor degree in International Communications from the American University of Paris with a minor in Theater and I have an Associate degree from the American Academy of Dramatic Arts in New York. I should also add that I was classically trained since my teen years.

Truly, everything I have done my whole life was in the aim of performing (which I did -- I used to have my own Cabaret show “ The Lady In Red) and acting ( I played small parts in plays and did a few cameos in films and TV projects). My work has led me to live in cities such as Barcelona, Spain where I used to work for a magazine, New York and now Los Angeles for the past decade.

When I first came to L.A. I did plays, small parts here and there, and I started producing my Cabaret show four months after moving here. I was doing that and booking work in pretty much anything I could get for nearly four years. From voice-over work in French, to extra work, to being an Intern on the Doctors TV show, or making a special appearance on the Fran Drescher Show, I have done it all. It is important to note that the industry wasn’t as diverse back then as it is today. When I first moved here, I wasn’t really plus size and my French accent kind of came in the way of me booking acting roles.

As such in 2013, I decided to start an Instagram account to share my work as a Model and Actress (back when filters were still considered a cool thing on IG!) My passion for all things vintage and for creating my own content early on has led me to start doing collaborations with brands, and this helped me book my first body positive campaign for a vintage brand in 2014. I think it’s important to mention that I also had my own PR agency for a while and I have worked a lot with my husband who is a photographer. From there I hustled my way up and pitched myself to brands to showcase their clothes on my instagram and build a portfolio for myself.

I started up as a pin-up model and became a commercial model with representation. I have also carved out my own niche with a vintage inspired branding that I envisioned for myself way back when I was still living in Paris and doing trade shoots with photographers. For me it’s always been about self-expression and shooting the stuff that would never get cast in. I took control of my own destiny. And that drive has helped me become an Influencer/Model.

Jenny Rieu

Allure Magazine feature shot by Jason Kamimura @jasonkamimuraphoto

PR: Ooh La La Pr #Oohlalapr

Jenny wears the Vendôme top by Elise Anderegg @eliseanderegg

Custom corset by Glamorous Corset @glamorouscorset

Pants by Vivien of Holloway @vivienofholloway

2. What attracted you to the fashion industry?
I think what is exciting about the fashion industry today as opposed to ten years ago is that it has become accessible to so many different people now. Yes, there are still barriers in the high fashion world. But today if you have the drive and the passion you can really get yourself out there and model, no matter what size.

What I love about the fashion industry is that it is instant. You shoot something and you can see it right away. I did film projects and small parts here and there, and sometimes never got to see the outcome. The Commercial and Print work is ageless and operates with a very fast turn-around, like my first national campaign for Shapermint back in 2019. That’s ultimately why I am pushing myself to work more on that side of the industry.
I have always loved commercials and I used to go see the Night of the Ad Addicts in Paris with my Mum . It was a weekend festival that happened every year and showcased commercials from all over the world. This really inspired me to pursue that as well and now I get to do it. I would also love to do more high fashion work, even if I am not the standard 5’9. However, I have gotten myself this far so never say never.


3. How did you get to where you currently are?
I got myself to where I currently am by hustling like a mad woman. I’m older than most models in the business and I also have a fire in me that my Mum transmitted me. I used to think it was all me, but it never was just all me.

I have always seen my Mum work very hard, getting up early to study and get a better job. I have seen her hustle her way up until she reached her dreams. I grew up with her as a role model; she is a single Mum who has given me everything and has fully equipped me to follow my own path. I definitely got to where I am today and where I will be tomorrow because of her. Then, there is my husband Jason who has had my back since we first met in 2012. He has become my everything as well for his unconditional support and the fact that we are so complementary. We have shot so many projects together and his kindness and dedication are something that I truly cherish.

Now that I have mentioned my support system, I think it’s important to talk about work ethic, dedication and passion. I started doing self produced shoots more than 15 years ago. I wasn't agency-represented at the time and I had no brand sponsorships whatsoever, but I was driven to create and get myself seen. I worked as an extra on movie sets for years and I felt overlooked. From there I started connecting with photographers on ModelMayhem to shoot projects that I fantasized about bringing to life. This was way before Instagram existed and I would essentially share those on Facebook. From there I kept shooting with a variety of people and without even realizing it, I established my own vintage-inspired and body positive branding.

When I started modeling on my own back in 2006 I had no concept of branding, yet I had a very specific aesthetic and inspiration that I was drawn to. What you see in my work is what I genuinely love, unlike other models who are usually staged into most of their shoots. I stage myself unless I get booked for a lookbook by a brand. Besides that, I have learnt the ropes of every aspect of the industry, working production for the International Documentary Association, working on shows as a PA, and also starting my own PR and Social Media business. And when I produce a shoot of mine I am behind almost every aspect of it. I am involved with picking the location, creating the mood board, sitting down in the editing chair, deciding on angles and most importantly styling myself from head to toe. Because of my commitment to what I do, it was a natural transition for me to become a Content Creator and Influencer. When brands hire us they want the whole package, not just a model. I am a self-taught hard worker who gets involved with everything.

Jenny Rieu Azazie bridal gown wedding dress

Azazie Bridal Gowns >

4. What are the best parts of being a part of the industry?
I think for me it is knowing that I am able to build something. At first I thought they were separate jobs, but at some point I realize I am building a career. I also love working in a creative field, which has always been my dream. Because I have experience both as a Talent and working behind the scenes as Crew. I am not shy about pitching myself and booking my own work. I love the fact that the industry has evolved in that sense. It is also an industry full of talented creative people and I constantly feel challenged and inspired at the same time.


5. What are the downsides?
The downsides are that it can consume a lot of your time and energy and it sometimes doesn’t feel real or tangible. I love modeling and seeing the end results in pictures, but at the end of the day everything is created. It can be raw if you decide for your work to be like that as a content creator. But when you book e-commerce work, which is mostly what the majority of plus models book these days, it can feel a bit empty. That’s why I like creating my own work, my own concepts and ultimately that’s why enforcing my personal branding has helped me book work. I am not your typical Model, because my path isn’t a traditional one. I started in my early 30s and I had to find other ways to get myself to where I wanted to be. And there is still a long way to go.
It can feel discouraging at times when the years go by and you see others fulfilling their dream before you. But it all comes down to having confidence that it will all workout in its own time and avoid comparing yourself to others. Everyone is unique and special.

Jenny Rieu

Shot by Jason Kamimura @jasonkamimuraphoto

Jenny wears a gold lame dress and vintage fur stole from her personal collection.

6. What is a project/design that you are most proud of?
My first editorial in Ellements Magazine (circa 2017) is one of the projects I am the most proud. I shot with Heidi Calvert who is an Inclusive photographer and my friend and Emmy award make-up Artist Natasha Marcelina. I have done plenty of other projects that I am proud of but that one will always be special to me because it was the first time I felt like a real model.


7. What or who inspires you and your work?
I spend so much time making mood boards on Pinterest. I love that side of social media where you can let your mind float and pin things, places, and people. I am always inspired by all things vintage and Old-Hollywood inspired. Right now I’m going through a phase of French New Wave 1960s inspired looks.
I love Anna Karina, Catherine Deneuve, but I mostly love styling myself in a genre that wasn’t created for my type initially. It’s not everyday that you see black women do these looks. Although the vintage scene has evolved -- from four visible black retro models, now you have several. But if you look closely at Instagram accounts that showcase the French girl look for instance, it is always highlighting Caucasian women. And having grown up in Paris myself, I know France is way more diverse than this. I love claiming looks from the past and making them my own.

Jenny Rieu

Cover for Black Pinups Magazine @blackpinupsmagazine shot by Chama Chereau @chamachereau in Paris, Austerlitz.

PR: Ooh La La PR #Oohlalapr

Jenny wears clothing from her personal collection.


8. What advice would you give someone just starting out on their creative journey?
I would say go for it and make sure to stand for something. Do not lose hope and keep fighting to make your vision come through. Take all the No’s and use them as a drive to kick more doors down.


9. The Azazie LA team loves working with you! What has been your experience with us been so far?

It’s been great. I was especially excited when I got to do the Old-Hollywood Look Book with you guys. I started doing vintage inspired shoots in 2006 or so. I never thought that one day I would get to do that style for a mainstream bridal brand. This is one of my favorite shoots I have ever done, I love the set design, the make-up, and the fit of the garments. Aside from that shoot it’s always a pleasure doing fit modeling for the brand and playing a part in the perfecting fit of the designs.

Jenny Rieu Azazie black and white Mother of the Bride dress

Azazie Mother of the Bride Dresses >

10. Do you have a favorite organization that supports BIPOC in general? We would love to spread the word!

I have volunteered for Dress for Success a few times, they support all women and especially women of color by finding the perfect clothes for job interviews and such. I would definitely recommend this organization. Be sure to follow them at @dressforsuccess


11. What are the most important things people can be doing to help support BIPOC or POC in general now and always?
I think the most important things people can do to help support BIPOC and POC is to treat us with the same respect they would with anybody else. I have zero tolerance for discrimination of any sort. Hire us, Pay us well, and highlight our work. We are worth it!

Jenny Rieu

Old-Hollywood style portrait shot at the Parisian Photo Studio Portrait Madame @portrait_madame

Pr: Ooh La La PR #Oohlalapr

Jenny wears a Silver Lame dress from her personal collection.

To learn more about Jenny Rieu, see her IG @jennyrieu or visit her website at