Azazie News

Azazie and The Bachelorette Star, Charity Lawson, Collaborate on Ultimate Bride-to-Be Holiday Gift Guide

Looking for inspiration for your upcoming wedding? Dive into Charity Lawson's expertly curated selections by the ultimate Bachelorette herself!  Azazie has just joined forces with Charity Lawson, beloved star of The Bachelorette to curate the Ultimate Bride-to-Be Holiday Gift Guide

With an unparalleled eye for style and an infectious charm, Charity Lawson has captured the hearts of viewers across the nation during her time on The Bachelorette. Now, she is using her passion for all things wedding-related to help brides-to-be find the perfect gifts to make their journey to the altar extra special.

Azazie's Ultimate Bride-to-Be Holiday Gift Guide, curated by Charity Lawson, features a handpicked selection of exquisite items from Azazie, designed to delight brides and brides-to-be this holiday season. From chic bridal dress styles and accessories to personalized gifts, this guide has it all. Charity Lawson's impeccable taste ensures that each item is not only beautiful but also practical, making it a truly valuable resource for those planning weddings.

wedding dresses, Charity Lawson

SHOP THE LOOK: AZAZIE DIYA

wedding veils

SHOP THE LOOK:  SNOW VEIL

wedding shoes, heels

SHOP THE LOOK:  CRYSTAL SATIN RIBBON PUMPS

On her Instagram, Charity Lawson expressed her enthusiasm for this collaboration, saying, "Since I was a little girl I always dreamed what my bridal era would look like and I'm fully in it now. I'm so excited to be a bride-to-be and to share with you all some of my favorite looks from Azazie".

wedding dresses, Charity Lawson

Charity Lawson Wearing AZAZIE LOEY (from Charity Lawson's Instagram)

satin wedding dresses

SHOP THE LOOK: AZAZIE LOEY

The Ultimate Bride-to-Be Holiday Gift Guide will be available on the Azazie website here. This carefully curated selection of gifts and gowns is the perfect resource for brides and brides-to-be who are looking to infuse their wedding journey with style, charm, and an extra touch of magic this holiday season! Browse and shop for your wedding now, with Azazie and Charity Lawson!

wedding dresses, Charity Lawson


Azazie's At-Home Try-On Program: Embrace the Convenience and Charisma

Why should you give our at-home try-on a shot?

The at-home try-on program's simple and individualized touch makes starting the quest to discover the ideal wedding dress even more pleasant. With the help of this convenient and considerate program, prospective brides can peruse carefully chosen wedding gowns in the comfort of their own homes. As the exquisite gowns arrive at their doorstep, the excitement mounts as the brides try them on, ogling the fine details and imagining their wedding day. Through the home try-on program, brides can include close friends and family in the decision-making process in a cozy and private setting. This customized approach guarantees that the selected gown complements the bride's own style and preferences while also minimizing the stress that comes with traditional boutique visits. Throwing a try-on party in your own area even adds to the warmth and excitement of the process.

bridesmaid dresses

What makes Azazie’s at-home try-on program stand out?

Online shopping has grown in popularity as a means for customers to make purchases of goods and services. The convenience it provides is among the primary causes of this. You can experience such good shopping at Azazie even when you are browsing for wedding dresses, bridesmaid dresses, or dresses for the mother of the bride or groom. When browsing our website and looking at the goods and their details, you may buy and select your preferences online without having to wait in line or visit congested places since you can browse and make purchases from the comfort of your home.

At Azazie, we know how important it is to ensure that the size, style, color, fit, and quality of your bridal or bridesmaid dresses are perfect for you. Since we are entirely online, it’s our goal to make the dress-choosing process as effortless as possible. We provide free shipping of the sample dresses both ways, and if you love the one you try on, you can purchase it immediately (no need to send it back if you are to keep it!)

Easy to follow and stress-free

Ready to give it a try at home but worried about the complexity? Well, as attractive and enticing as this program is, it remains easy to follow. Simply follow these steps, and you can put on your carefully selected dresses at home!

1, Explore our wide selection of dresses: 1-3 Bridesmaid or Mother of the Bride dresses for just $20, or any Bridal Gowns for an incredible $15! Junior Bridesmaid Dresses for only $10 each. If you are still concerned about sizes, click here.

2, Your dresses arrived! Try them on solo in the comfort of your home or create lasting memories with a try-on party with your maids.

3, Return our Try-On dresses with ease. Just make sure to postmark them within 7 days of delivery. For return tips, click here.

4, Interested in purchasing your try-on dress instead? Enjoy 10% off the full amount. Once you've decided, place your final order to make it official.

What dresses you may be looking for & Azazie's recommendations

With a wide and exquisite collection of wedding dresses, wedding guest dresses, bridesmaid dresses, mother of the bride or groom dresses, and delicate accessories on our website, you may get lost in the sea of these good-looking dresses. Here are some well-designed and unique dresses that you may find suitable for your wedding wardrobe.

  • Wedding Dresses: TRY ON 1 FOR $15; TRY ON 2 OR 3 FOR $30!

White wedding dresses are so classic that they never get out of date. However, black wedding dresses are getting more and more trendy, as are many other colors. Whether you want to try a vintage white one or a special black one, Azazie always has something to offer.  Plus size bridal gowns to flatter your curves are available!

white lace wedding dresses

SHOP THE LOOK: FLORENTINA WEDDING DRESS TRY-ON DRESS

black bridesmaid dresses, midi

SHOP THE LOOK: VIENNA WEDDING DRESS TRY-ON DRESS

  • Bridesmaid Dresses: TRY 3 FOR $20!

We offer bridesmaid dresses of unlimited sizes, colors, lengths, and patterns. Champagne bridesmaid dresses, for example, add glamor and elegance to your bridesmaid. If you wish to delight the scene, sage green bridesmaid dresses can always work. A dark one, of course, goes well with dark wedding theme. For one specific dress, we have many colors available! 

champagne bridesmaid dresses

SHOP THE LOOK : KAITLYNN TRY-ON DRESS

black bridesmaid dresses

SHOP THE LOOK: SHEATH PLEATED STRETCH SATIN FLOOR-LENGTH DRESS TRY-ON DRESS

  • Mother of the Bride/Groom Dresses: TRY 3 FOR $20!

The mother of the bride or groom plays a significant role in the wedding, and their attire holds importance for several reasons. They reflects their support and involvement in the celebration, and it's a visual representation of their pride and joy for their child's special day. From petite to plus size, from red, black, blue, or other trendy colors, Azazie can always cater to your needs when picking a dress for the mother of the bride or groom.

Burgundy mother of the bride groom dresses

SHOP THE LOOK: ALISONDRA MOTHER OF THE BRIDE DRESS TRY-ON DRESS

mother of the bride groom dresses blue

SHOP THE LOOK: OLIVIA MOTHER OF THE BRIDE DRESS TRY-ON DRESS

Junior Bridesmaid Dresses: TRY ON 2 OR 3 FOR $20junior green bridesmaid dresses

SHOP THE LOOK: HERMIONE JBD TRY-ON DRESS

How did they feel after experiencing Azazie’s at-home try-on?

wedding dresses, bridesmaid dresses

 

With everything going virtual during the pandemic, 27-year-old Evelyn Krig discovered that Azazie’s 

At-Home Try On Program allowed her to re-create her wedding experience in the comfort of

her own home! She ordered wedding dresses, bridesmaid dresses, and champagne to her front door for a festive Try-On Party with her leading ladies.

Just like Evelyn, you can plan a Try-On Party at home with your whole squad! Choose your favorite dress and have it made to order by Azazie.com.

Now, getting rid of the threat of pandemic and the frustration of lockdown or quarantine, Azazie’s at-home try-on program still radiates its own grace and glamor, bringing comfort, convenience, and charisma to brides, bridesmaids, mothers of the bride or groom, and so many others.

Except for these dresses we've just shown you, you can browse by yourself for more possibilities covering maternity dresses and modest dresses included in our home try-on program. Azazie’s at-home try-on program will definitely bring you the best ever buying experience. Just join us, give it a try, and get something to try at Azazie's Home Try On Program!


The Azazie Bridesmaid Dress Fit

At Azazie, we are always working on improving our fit to make sure our bridesmaid dresses help you look your best on the big day. We’ve recently updated our fit, and our fit now runs true to size.

Please keep in mind that it’s always better to take in a bridesmaid dress (for alterations) than hope that there’s enough fabric to let out.

Custom-Size Dress

With our custom-size dresses, there will not be any ease added anywhere in the dress.

For example, let’s say you are in between sizes 4 and 6 and order two sample dresses to see which one fits you better before ordering. Because you want to customize the length of your bridesmaid dress, you plan on ordering a custom dress and using the measurements of the size 6 dress. This will not work because the standard size 6 dress includes ease in it, and the custom dress measurements you are using will not include that ease. This means you can freely choose floor-length bridesmaid dresses according to your and your bridesmaids’ preferences without worrying about the unsuitable length.

green bridesmaid dresses

SHOP THE LOOK: AZAZIE MERO

Therefore, if you’re ordering a custom-size bridesmaid dress, take the measurements snug by following our size chart for guidance. If you like a snug fit, then use those exact measurements. You can add 0.5 inch up to 1 inch for comfort, which is the maximum amount of ease to add. Please be aware that adding 1 inch will result in a looser fit.

Standard-Size Dress

All standard sizes will now have added ease; in other words, we’re adding extra space in the bridesmaid dresses to help improve your comfort and movement. Regardless of the style of the bridesmaid dress, 1.5 inches of ease will be added to the hips for sizes 16 and below. For sizes 18 and above, we’ll be adding 1.75 inches of ease to the hip measurement. Hance, shop our plus size bridesmaid dresses without any worry!

plus size bridesmaid dresses

SHOP THE LOOK: AZAZIE MIKA

Strapless fit

For our strapless dresses, the fit is snug in order to give you the support you need in the bust area. With strapless bridesmaid dresses, filling out the cups of the dress helps the gown stay up. Therefore, there is no ease at the bust, regardless of size. For sizes 16 and below, a 0.5-inch ease will be added at the waist. For sizes 18 and above, there will be a 0.75-inch extra added to the waist. The ease added to these styles is minimal and mainly added for comfort and ease of movement.

pink strapless bridesmaid dresses

SHOP THE LOOK: AZAZIE EMBER

Strap/Sleeve fit

For the rest of our styles that have straps or sleeves, the fit is true to size with some extra ease added to the bust. In these gowns for all sizes, the bust has 1 inch of ease for comfort and movement. For sizes 16 and below, there will be a 0.5-inch ease at the waist. For sizes 18 and above, there will be a 0.75-inch extra added to the waist.

long sleeve bridesmaid dresses

SHOP THE LOOK: AZAZIE LEONIA

black long sleeve bridesmaid dresses

SHOP THE LOOK: AZAZIE BEXLEY

Bra vs. No Bra?

Plenty of stunning bridesmaid dresses, like straight neckline bridesmaid dresses showing the beautiful neckline and shoulder of the wearer, require special shapewear.

straight neckline bridesmaid dresses

SHOP THE LOOK: AZAZIE AARON

But don’t worry! We work hard to make sure that you have support in our bridesmaid gowns without wearing a bra! We understand that this fit doesn’t work for everyone and that you may still prefer to wear a bra with your bridesmaid gown. Just be sure to measure yourself with the undergarments that you plan on wearing with the bridesmaid dress! If you prefer to wear your own bra with our dress, the gown will look better without the cups that come with the dress. The cups can be easily taken out by a seamstress or tailor! And if you are looking for suitable and comfortable shapewear for a gown look, Azazie can offer you ideal choices.  All of Azazie's shapewear will embrace your curves with no scrunching or panty lines. High-waisted briefs with elastic waistbands are good options if you want to hide your belly. If you want to wear a short summer dress, tight shorts will be a good idea. Choosing the right size is essential because smaller shapewear can create the opposite effect of what you are looking for, cause extra bulges, and most likely make you uncomfortable. But don't worry, Azazie has ideal shapewear for every size and everybody! We vary in sizes from S to 6XL, and we provide bras, petals, and adhesive breast tape that is one size fits most. And we have a unique size chart for our products; please pay attention to it and choose a comfortable one!

bridesmaid dresses

Just embracing individuality is the key to bridal pleasure as we wrap up our investigation into the world of wedding dress sizes. Every curve and contour has a distinct narrative to tell, and finding the perfect fit requires both flair and self-expression. Remember that the ideal fit reflects confidence, comfort, and the celebration of your unique beauty—whether navigating the variety of sizes available or choosing adjustments here at Azazie.


The Aisle Report by Azazie — 2023 Q2 Consumer Data and Trends

 Azazie, the leading direct-to-consumer bridal and special occasion dress brand, releases The Aisle Report every quarter. It’s a valuable resource that shares consumer information and trends. In their most recent report, Azazie polled over 32,000 customers to gather Q2 consumer data. Unveiled data, collected from April 2023 through June 2023, on brides' wedding preparations and choices, including the statistics and key highlights revealing:

  • Sustainable Options on the Rise: Data shows that 42% of brides are now considering eco-friendly options for their wedding, showing the importance of environmental responsibility in the wedding industry.
  • Versatility in Bridal Attire: 83% of brides are choosing to wear one dress for both the ceremony and reception, with brides opting for versatile gowns that can seamlessly transition.
  • Timeless Elegance: 86% of brides selected all-white wedding gowns over prints or hints of color.
  • Uniqueness in Gown Selection: Data also showed that 86% of brides chose a wedding gown that they would not re-wear, highlighting the significance of finding a truly special gown.
  • Bachelorette Celebrations in All-White: The survey indicated that 67% of brides opted for all-white looks for their bachelorette parties.
  • Financial Responsibility: 65% of brides chose to pay upfront for services rather than opting for a "Buy Now, Pay Later" option, while a substantial 93% did not take out any loans.
  • Advanced Planning: The data revealed that 53% of brides purchased their wedding gown 11 months or more before their wedding day, and on average, tried on 4-7 dresses before finding "the one".
  • Wardrobe Spending: 73% of brides spent $100 or less on their engagement announcement outfit, and 49% spent between $100 and $500 on their honeymoon wardrobe.

white bridal gowns

@ Ainsley Tarca

View and download the full Q2  results on The Aisle Report here.

AZAZIE BRIDESMAID DRESSES

Black, Terracotta, and Eucalyptus were the top three most popular colors for Azazie's bridesmaid dresses

black bridesmaid dressSHOP THE LOOK: AZAZIE BONDI

Terracotta bridesmaid dressSHOP THE LOOK: AZAZIE KIMBER

Eucalyptus bridesmaid dressSHOP THE LOOK: AZAZIE DEANDRA

Green bridesmaid dresses can effortlessly bring forth feelings of harmony and nature on the wedding day. From softer shades of green to dark and elegant emerald green tones, this versatile color is a beautiful choice for weddings year-round.

green bridesmaid dresses

AZAZIE WEDDING DRESSES

Ruffle details, short reception dresses, and satin fabrics emerged as the most popular bridal trends, demonstrating the contemporary styles that brides are embracing for their special day.

ruffle wedding dressSHOP THE LOOK: AZAZIE AZUL

short reception dressesSHOP THE LOOK: AZAZIE LILLY

satin wedding dressSHOP THE LOOK:AZAZIE ARBOR

View and download the full Q2 results on The Aisle Report here.

ABOUT AZAZIE

As a leading Direct-to-Consumer e-tailer for bridal gowns, bridesmaid dresses, and accessories, Azazie offers high-quality gowns at affordable prices (Yahoo.com). Based in the tech capital of Silicon Valley, Azazie is disrupting the traditional bridal industry while garnering high ratings from customers and review sites alike. With 200+ wedding dresses, 500+ bridesmaid dresses, and 200+ special occasion dresses with offerings in over 70 colors, Azazie is committed to body-positive fashion, offering a wide range of sizes from 0 to 30. Each dress is cut and sewn to order, ensuring a personalized fit and attention to detail. Azazie strives to provide inclusive and stylish options that make every customer feel confident and beautiful. Azazie has appeared on The Today Show, CNBC, and other top media outlets, won the Glossy Beauty and Fashion Award for the Best E-Commerce Experience, and was recognized as one of Newsweek’s Fastest Growing Online Shops in 2022. Visit the website at www.azazie.com today for all your special occasion needs.

 

 


Summer 2023’s Hottest Barbie Trend: Meet Azazie’s Pink Dress Collection

Summer is here and so is the hottest fashion trend of the season - Barbiecore! This fashion is all about embracing a youthful and carefree vibe, with a focus on feminine details like bows, ruffles, and lace. If you are looking to step up your fashion game and embrace this trend, you’ll be sure to get the perfect look!

When the Barbie Craze trend took off

Barbiecore offers a refreshing break from the minimalist and androgynous fashion trends that have been dominating the fashion world for years. This trend allows people to embrace their femininity and express themselves through playful and colorful outfits. Additionally, the nostalgia associated with Barbie has also contributed to the trend's popularity.

"Barbie Pink" was brought back to life and discussed under the rendition of Margot Robbie, which also brought the word Barbiecore back to the public eye.

doll house

Some people say that the movie re-brought to life the Barbie style, but in fact, Barbie has never been out of fashion. The style was once popular back in the 2000s, infusing rosy pink into the essence of millennial Y2K.

Neither gender nor character is limited in the new era concept of "Barbiecore" --It's all about dressing like a princess! So how to be a princess again this summer and wear the voice of "Barbiecore" on your body?

long pink dresses

SHOP THE LOOKS:

HOT PINK PRINT HALTER MAXI DRESS; CLASSIC GLAM MAGENTA MAXI DRESS; PINK SPARKY TULLE BUSTIER SLEEVELESS MAXI DRESS

How to Nail the Barbiecore Fashion Trend

You can start by incorporating bright colors and playful prints into your wardrobe. Think pink, pastels, and bold patterns like polka dots and stripes. “'Barbiecore' is all about embracing vibrant hues — particularly the doll's signature hot pink — in everyday life,” said trend expert Dayna Isom Johnson.

  1. Embrace Bold Colors: Barbiecore is all about embracing bold and playful colors. Think light pinks, bold pinks, and bright blues. Mix and match different colors to create a playful look.
  2. Oversized Accessories: Oversized accessories are a staple in the Barbiecore fashion trend. Think oversized bows, chunky jewelry, and statement bags. These accessories add a playful and girly touch to any outfit.
  3. Ultra-Feminine Silhouettes: Barbiecore fashion is all about ultra-feminine silhouettes. Think ruffles, pleats, and flouncy skirts. These silhouettes add a playful and girly touch to any outfit.
  4. Embrace Glitter: Glitter is a key element in the Barbiecore fashion trend. Choose a trendy pink sequin dress and add a touch of glitter to your outfit with glittery shoes, bags, or jewelry.
  5. Playful Prints: Barbiecore is all about playful prints. Think polka dots, stripes, and floral prints. Mix and match different prints to create a playful and girly look.

https://www.tiktok.com/@azazieofficial/video/7255826328409132334

The Pink Edit from Azazie

If you are looking to embrace the Barbiecore fashion trend, then look no further than Azazie's pink dress collection. This collection is inspired by the iconic fashion of the early 2000s and adds a modern twist to it. From pink dresses to glittery shoes, this collection has everything you need. 

Dresses in Bold Colors

hot pink dresses

SHOP THE LOOKS:

HOT PINK BODYCON MINI DRESS; FUCHSIA SATIN BODYCON MINI DRESS

Long Pink Dresses

long pink dress

SHOP THE LOOKS:

BLUSH PINK OFF SHOULDER SATIN MAXI DRESS; SEQUIN ONE-SHOULDER MERMAID MAXI DRESS; ONE-SHOULDER MAXI DRESS

 Iconic Tops & Mini Dresses

When it comes to Barbie looks, we have plenty of options. If a slinky pink maxi dress in bright colors or floral prints is not for you, we've got you covered with these flirty tops and playful mini dresses. 

top and mini dress

SHOP THE LOOK:

LIGHT PINK RHINESTONE BUSTIER CROP TOP; BLUSHING PINK SEQUIN FRINDGE MINI DRESS; FUCHSIA SEQUIN FRINGE SLEEVELESS MINI DRESS

Sequin Barbie Looks

pink dresses

SHOP THE LOOKS:

SEQUIN HALTER MINI DRESS; STACEY PINK GLITTER MINI DRESS

Must-Have Accessories

Playful and Chic Bags

bags

SHOP THE BAGS: 

RHINESTONE EVENING CLUTCH BAG; CRYSTAL HANDLE CRYSTAL MESH HANDBAGCASUAL VERSATILE KNOTTED HANDBAG

Head-Turning Heels

A pair of sandals in a sleek minimalist silhouette look chic and modern and are a great option to complement your Barbiecore look. Azazie’s pink heels and sandals will add a subtle Barbie hint to your holiday outfits, summer wedding guest looks, and more.

sandals

SHOP THE LOOKS: 

CRYSTAL CLEAR KITTEN SANDALS; POINTED RHINESTONE KITTEN HEEL SANDALS; CHAIN DECORATION ANKLE STRAP HEEL SANDALS

Barbiecore is a fun and playful fashion trend that has taken the fashion world by storm. Get ready to find the perfect dress and unleash your inner doll today!